texturing, look development, lighting, and compositing NYC, 2015

UNIQLO: HEATTECH

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I was in charge of recreating the material of Uniqlo's heattech product.

Below is the look development for the close-up shots of the commercial.

This type of fabric is called "heathering".

These are the R&D renders of the "heat expanding" technology of the Uniqlo fabrics.

Below is the actual store displacement for the promotional video.

One location is in New York midtown 5th avenue store, and the second one is located in New York Soho Broadway store

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 NYC 5th Avenue Store, October 2017

NYC Soho Store, October 2017

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© Meng-Chwen Joy Tien 2017              

Please do not copy or reproduce without the expressed written consent of Meng-Chwen Joy Tien.